2006 Best and Worst NYC Restaurant Trends
I'm going to be doing a series of posts over the next few weeks featuring my Best and Worst lists of the year, covering a range of food related topics. Sure, this is a cliched idea but I hope you find the content fresh. I have a few fun topics I plan to cover, but for now, I'll focus on highlighting key NYC restaurant related trends that I've personally found interesting over the past year or so.
The Best Stuff
Bigger Isn’t Better
With the launch of Del Posto, Morimoto and Buddahkan, I began to worry that the American perception of ‘bigger is better’ would begin to build momentum for new and future restaurants in the city. Thankfully, this trend seems to be short lived. I understand that space is luxury, but I favor intimacy and the personality that comes out in the smaller to medium sized restaurants we have. To me, a restaurant is a brand. It’s hard to establish a connection with your consumers if you feel like just another person in a sea of tables.
The Rise of Spain
Tapas have given reason for people to enter the country’s cuisine, but only on a broad level. In the past year, authentic Spanish tapas restaurants like Tia Pol continue to expose people to traditional renditions of Spanish cuisine. Hopefully, this trend will continue to grow even further. I personally rank Spain as one of the best cuisines and wine countries in the world and there are many Spanish regions and traditional cuisines yet to be explored.
Welcome Back, 11 Madison Park
11 Madison had been such an underachieving restaurant to me, almost from its inception. I found it such a shame – excellent space, excellent location, excellent service, great wine list. But the food had always been very uninspired to me. Enter Chef Daniel Humm from the West Coast, who in my opinion has quickly become one of the top 5 chefs in the city who are actually in the kitchen most nights of the week. Humm’s cuisine is creative, approachable, complex yet simple. These contradictions make dining fun at 11 Madison again.
BLT Empire Expansion
I think BLT Fish, Prime, Steak and Burger are all winners and while I’m hoping the formula doesn’t stretch itself to thin, the BLT franchise is making a welcomed impact on the cuisine of the city.
Bloggers as Restaurant Consumer Advocates
While I can’t bring myself to take pictures in the dining room, I appreciate those who do. The detailed pictures and accounts of restaurant menus and experiences are always previewed on a variety of sites like eGullet, Restaurant Girl, Augieland and Amateur Gourmet. While I recognize they are only one person’s opinion, I enjoy reading numerous entries about the same restaurant on sites across the web to note trends or themes that help form my decisions about where I want to eat next.
Bringing the Farmer to the Table
We’ve gone from highlighting the source of meats, fish and vegetables on the menu to entire restaurants based on the concept of featuring local farmed ingredients (Cookshop, Blue Hill Stones Barns). Restaurants like Applewood are bringing in farmers to meet the consumer, another great step in the right direction. Now when will the next step come to life - like restaurants that only feature sustainable foods? This can be pretty exciting for all of us.
The Worst Stuff
Parity
There is a clear formula for success right now in terms of opening a new restaurant. As we all know, the trick lies in execution, of course. But the formula is growing tired for me and has led to the opening of an explosion of ‘me-too’ restaurants in 2006. The formula bores the living shit out of me. Sexy interior, trendy bar scene, dim lights, electronic generic tracks, large menus with different price points (something for everyone), pretty good food that’s generally forgettable a week later. A PR machine that starts with constant Eater buzzing, receives a 1 star review from Bruni and is a non-factor a year later. I tend to monitor but stay away from the fray. Do I really care about The Waverly Inn’s secret phone number, all in an effort for a pot pie I can get anywhere else? Does it really deserve constant buzzing? These are ‘me-too’ restaurants that will attract lots of buzz and will fade into oblivion. You can detect passion and originality in the cooking, menu and personality in the ownership or staff of a truly great restaurant. Sure, they need all of the other factors in the formula to thrive as well, but these principles are what make them special. In fact, many of my favorites tend to stray from the formula in small, quirky and sometimes dramatic ways.
The Everything Menu
The menus continue to expand. Five little bites to start the meal. The raw bar. Sushi. Ten small plates. Five salads. Ten appetizers. Ten entrees. Five sides. I can’t wait until this trend reverses itself and we get back to the small, focused menus that restaurants know with certainly they can executed to their utmost potential. I may be on my own on this one, but I appreciate focus and consistency vs. range.
Mexican
Zero progress on one of the most misunderstood and untapped cuisines in NYC.
Dining as Status
Restaurant gossip sites have tapped into our need to know the latest and greatest about the NYC dining scene. But in my opinion, they’ve gone way too far. NYC is always going to be about the last and greatest, but the daily posts hyping the secret phone number of Waverly Inn, the minute by minute liquor license status of E.U. or launch parties at Gordon Ramsay is very much the equivalent of People magazine or US Weekly to me. What’s next – a Mario Batali sex tape? Make. It. Stop.
Lack of Trust in Food Journalism
There’s always John Mariani and The Danny Meyer Blue Smoke revelation. Add to that my continued belief that reviewers and writers have relationships with chefs and restaurateurs that cloud their reviews, judgment and in many cases are the inspirations for the pieces they write. There’s also the line that I can’t seem to understand between PR and journalism. I’m pretty skeptical about much of what I read in 2006, both online and in print and unfortunately, I don’t see this changing. What the NYC restaurant consumer needs is an advocate and trusted voice for the consumer – someone who will remove themselves from the PR and special agenda buzz machines and give it to the people like it is - sans bullshit.
Truffle Scams
I would say that of the 7 out of 10 times I spring for the fresh truffles on a menu, they are a let down. Not fresh, not vibrant, not worth the price. Restaurants that invest in the whole fresh truffle intend to sell every last shaving, even when they are not at their prime or are well past. They wouldn’t do this with any other ingredient, so why would they with the most expensive they offer? At Cru recently, after asking how fresh the white truffles were, the server actually brought a huge truffle out for us to smell. It wasn’t as pungent or special as expected but no doubt it would be shaved for the next month for $100 a plate.
The Downslide of Gramercy Tavern
I personally think Gramercy and 11 Madison have switched positions in the NYC restaurant chain. Even though Tom Colicchio and team were doing homey, comfort cooking, it was done with creativity and perfection. I think what is being dished out at Gramercy right now is good but not great – this is based on two experiences I’ve had there in 2006. Gramercy should be knocking the socks off of people. Currently, I believe this special restaurant is just coasting. I think GT needs a major shake up in the kitchen and hope 2007 brings much needed inspiration.



















back to NYC. In fact, I forgot about them until I was on a three hour train heading from Florence to Rome. I had rushed out of the hotel the morning of my departure, so I didn't have a breakfast before the train ride. After a few hours watching the beautiful country pass me by, I was attack dog starving. The next thing I knew, as if being guided by the salumi gods, my trembling hand was unzipping my bag and excitedly fumbling around for the Cinta salumi. I held the pack in my hand, thrilled with my newfound snacking options. 



